What is Search Engine Optimization?
Search Engine Optimization, often referred to as SEO, is a strategic process used to improve a web site or web page's visibility in search engines organic placement, especially on Google.com. Implementing common SEO tasks, such as on-page optimization, off site content marketing and back link building are proven to gain authority for the web site, thus increasing it's rank in result pages. In addition to improving SERP rank and organic traffic, SEO is also the process of converting visitors into customers. Conversion rate optimization, CRO, is the process of improving a website to increase the number of purchases, form submissions or new client calls.