Social media optimization is also called as SMO. It is a process of improving the website publicity by the use of social media and social communities to generate publicity and awareness of the product among the peoples.SMO process Involves Social Media Campaigns, Social Paid Search and Go viral. It is similar to SEO i:e optimizing a website and its content in terms of sharing it on the social media and social networking sites such as Twitter, and video and blogging sites.
Basically SMO aims on gaining traffic from sources other than search engines, though improved search ranking is also a benefit of successful social media optimization. Social media optimization is considered an integral part of search engine reputation management (SERM) strategy for organizations or individuals who care about their online presence.